See who takes your clicks, and how to win them back

Your search competitors, by keyword

Climber finds the domains that rank across the keywords you care about, with their average position and estimated traffic. For brightloaf.com, the sites taking “best bakery in Austin” searches were Reddit, food blogs and directories, not rival bakeries.

It then pulls what each competitor ranks for, so you can see the pages and topics that bring them traffic. feastio.com, for example, ranks #1 for “bakeries” with a single /austin-bakeries/ roundup page.

The keyword gap, in one table

Pick up to three competitors and Climber lists the keywords they rank for in the top 20 where your site doesn't rank at all, with volume, difficulty, their position and the exact page that ranks. Difficulty is capped at what your site can realistically win.

Next to it, each competitor's top pages by estimated traffic show which page types and topics carry their search traffic, with the keywords each page ranks for.

Inspiration, never copying

Competitor data shows which topics and page types win. Climber uses it to find gaps you can fill with your own expertise, and it's instructed never to copy another site's content.